Let's be clear here, we're talking Warren, not Jimmy. No offense to parrot heads, but this post is about strategically positioning your business to beat your competition.
One of the key attributes that makes Warren Buffet one of the most successful investors in the western world is his ability to see around the corner. I like to call it the long view. Many of the best, and brightest business folks I have had the pleasure of consulting for had that uncanny ability to be where the puck was going to be, not where it was; quoting the great Wayne Gretzky. Yes , I am an unabashed name dropper; Pat Riley.
What's interesting is that when it comes to construction, especially NY General Contractor's and NY Developer's what always puzzled me was the zealot like fixation on pricing their bid to be as competitive as possible yet often not properly forecast their future cost structures, imperiling their profits.
Let me tie this all in a nice bow for those of you smart enough to stick around. The smart NY General Contractors & NY Developers are already thinking about 2012 , 2013, and 2014. Riding the macro economic trends which include the labor market, collective bargaining agreements, 6 of which renew this year, interest & vacancy rates.
If that's not enough let me add another macro factor that must be considered as you look to position your company for 2012; NY General Liability Insurance costs, NY Umbrella Insurance Costs, and NY Workers Compensation insurance cost. According to the Construction Finance Management Association beyond labor, Bronx NY General Liability insurance may be the highest business cost a New York City General Contracting firm, or NY Developer has. As you begin to bid jobs that probably won't break ground for at least 12 months think about how your NY General Liability insurance costs are going to trend, and the impact on the profitability of the job.
In 2010 there were approximately 10 insurance carriers that would offer competitive pricing and coverages to the NY General Contractor Liability Insurance & NY Owners Interest Liability Insurance .
In 2011 we are down to 6 if you include Ace which in my opinion does not take enough of the risk for the premium they charge to be a value.For arguements sake let's include them in our little exercise. Of the 6 that are still writing, 2 of them I had serious discussion with senior management whether they were going to cancel their book all together and leave the market their results being so poor.
It's my contention the market will continue to erode by 2012 leaving less options for those who must purchase NY General Liability Insurance, NY Umbrella Insurance, and NY Workers Compensation. Insurance pricing is classic Keynesian supply and demand. More carrier offering coverage, more options for you, less cost.
Flash forward to 2013 the market could be worse, 2 maybe three carriers offering coverage, at what premium level?
My point is don't submit a bid that has too thin a margin. It is not inconceivable that within 2 years your insurance costs could rise by 40% or more. If your losses are poor, you may not get coverage at all, or at a price point that simply erodes all of the projects profitability.
Here are some back of the napkin strategies that could protect your P&L:
- Purchase a NY Project Specific Liability Insurance policy for your project. The advantage is locking in rates for the complete term of the project which will give you cost certainty.
- Pay great attention to properly transferring your risk down to your sub contractors as that is your ordained right as a NY General Contractor, NY Developer. Put in place protocols that make certain the pool of capital at risk is the sub's and their insurance carrier. Their P&L, not yours. You do this by making sure the insurance they have is close to what you required by written and executed contract.
- Be vigilant and follow up on past liability claims, especially liability & indemnity reserves. They are tanamount to a very expensive credit line and YOU don't have control of the check book. Someone in another Ivory Tower does, impacting your future cost structure.
- Don't always jump at the lowest bid sub ,hire smart . Anyone in the business long enough knows how expensive the lowest bidder usually becomes, ultimately killing your profits.
- Build a smart team around you of solid, forward thinking professional that just don't provide their service , but as thought leaders positioning your company to succeed. Start with a sharp risk advisor. Don't know one? Click Here!!
- Sure up your balance sheet, position your financials statements way in advance of your potential NY Surety need. For an excellent blog on Surety issues click NY Surety Bonds.
- Take a good hard look at staffing. How many A players do you have? There are some excellent folks on the street right now. Always be recruiting talent as they can have a huge impact on your business. Think Charlie Munger to Warren Buffet.
Yes, I can drone on forever as that is the province of unlimited space to write. The best and brightest companies are already thinking about 2012 and 2013 , even though it's 1st quarter 2011. They are positioning their company for where the puck will be so they can achieve their goals. The soft insurance market is on it's last legs. It's turning now, incrementally so. Positioning your company by utilizing best practice Risk Management techniques will pull you far ahead in this NY Building & Development Iditatrod.
Think like Warren, dance like Jimmy, feast like the Buffet is free!